Real Estate Marketing Trends

Real Estate Marketing Latest Trends

Real Estate Marketing

Are you looking to stay up-to-date on the latest trends in real estate marketing? Look no further! Here are some of the top trends in the industry.

Photography: A trend that persists. However the way photos are captured and processed is an ongoing technical march. Lenses have got sharper at the wide end. Mega pixels have gone megatronic! Colours are now even more truerer (Yes that’s a word. Just ask the cool kids). And the way images are edited has advanced. The new thing in real estate photo editing is Flambient. Flash and high dynamic range blending. If your real estate photographer isn’t using a flash then they aren’t doing Flambient. If they are not doing Flambient they are so yesterday.

By utilising flash and exposure bracketed photography the shots can be composited so as to reflect the true colours of the room. The flash photo is blended with high dynamic range shots so a wide range of tones and true colours are captured. Colour casts can be controlled and the resulting images are a far better reflection of what the human eye perceives. Not only are the images true, they are the best possible, most appealing version of the truth. Photographers not doing Flambient are just not hip. Find out more about Flambient Photography here.

360 Virtual tours and 3D walkthroughs: With more and more buyers opting for virtual home tours, real estate professionals are using technology such as 360 virtual tours and 3D walkthroughs to give potential buyers an immersive experience of a property.

Social media marketing: Social media platforms like Instagram, and LinkedIn have become crucial channels for real estate marketing. Realtors can use these platforms to showcase properties, share market updates, and engage with potential buyers and sellers.

Video marketing: Real Estate Video is an increasingly popular way to showcase properties and provide information to potential buyers. Realtors can use video to give virtual tours, share property highlights, and provide an overview of the local area.

SEO and content marketing: Optimizing your website for search engines and creating engaging content can help real estate professionals reach a wider audience and attract potential buyers and sellers.

Personal branding: In the competitive world of real estate, personal branding can help realtors stand out and build trust with potential clients. Realtors can use their personal brand to showcase their unique skills, expertise, and personality.

Keep these trends in mind as you work on your real estate marketing strategy and you’ll be sure to attract the attention of potential buyers and sellers.

Real Estate Photography and Videography Blog